I stopped at my local convenience store this morning for my daily dose of caffeine, and saw that they had a special on Mountain Dew Baja Blast and Mountain Dew Code Red that was good for today only. Now, of course, it could entirely be coincidence that they were doing specials on Mountain Dew on 4/20...I mean, they didn't also have specials on Doritos and Funyuns, so we don't have a clear link...but when combined with the Baker's Square promotion of Pi Day, I think you can at least start to make a case that all those jokey "geek holidays" we talk about on the Internet are starting to filter into mainstream culture.
Which means, of course, that they're going to be commercialized to hell and back. I'm sure that within a few years, Captain Morgan and Long John Silver's will be trying to turn 'Talk Like a Pirate Day' into their own little excuse to eat fish and chips and guzzle rum ("order in yer best pirate speak to get ten percent off! ARRRRR!") and I'm absolutely dreading what they'll do with May 4th. ("The new lightsaber earrings from Helzberg. Show her you'd betray the Jedi Order...all over again.")
(On the other hand, this will mean that we'll get 'Star Wars' fans decrying the over-commercialization of "Star Wars Day", and that's just going to be a treat for fans of irony everywhere.)
But the main thing I'm taking away from this is that if the mainstream is going to take all our joke holidays and make them into real events, complete with flowers and cards and gifts, we are going to have to up our game in terms of joke holidays. Anyone up for "Destroy the Moon Day", held every March 29th in honor of the First Annual Destroy the Moon Festival in Night Vale? Participants will shake their fist at the moon and direct their hatred at it in an attempt to destroy the moon with their minds. Or perhaps we can get Fibonacci Day, held on January 1st, 2023 and then again on January 2nd, 2035 and then again on February 3rd in 2058? Or maybe May 5th can be Zombie Apocalypse Day, and we can all give each other of Venus Fly Traps? I mean, the sky's the limit here. Let's go nuts and see what we can turn into a tradition.