As is usual when I have what I think is a really great idea that I have no way to convey to the people who could do something about it, I'm just going to blog the idea and hope that someone who has some power to do something about it sees it. It's sort of like setting a bottle adrift at sea, except that that a bottle adrift at sea has less chance of being found by a person who was really just looking for porn sites.
So, with that in mind, and hoping that Joss Whedon Googles his own name just to see what people are saying about him (I can't be the only person who does this), I suggest:
A Firefly line of novels.
Seriously, the movie apparently didn't do enough business to bring out another $25 million film, and that seems to be the end of it...but unless I've been lied to repeatedly by a variety of different publishers, authors of TV tie-in books don't get paid 25 million dollars. I think that there's definitely a devoted following of the series that's willing to shell out regular dough for a series of decently written books, and that it could be sustained as a profitable line. And one of the advantages of writing a book based on a TV series is that TV series are designed as "story machines"--ie, the setting and characters are meant to generate a large number of story ideas, just because they need to have a large number of stories over the lifespan of the series.
So. Let the word-of-mouth campaign spread from this tiny little blog, read by a bare minimum of people (and probably fewer since I post so infrequently now.) Let it become a vast tide of public opinion which will reach the ears of publishing houses everywhere. Firefly: The Novels! Or Serenity Joss Whedon Nathan Fillion Universal ...let's see, what other keywords would get me hits?
Right. Hot Asian shaved.