Okay, fanboys, here's the deal: For years...no, for decades, female comic book fans have been complaining that women in comics are treated like sexual objects, with exaggerated attributes designed to appeal to drooling, leering, oversexed men who want pinups and not real human beings. And for decades, said drooling, leering, oversexed men have countered that with, "No, they're not 'exaggerated', they're 'idealized'! That's the way that everyone is in comics, they're all meant to be over-the-top, wish-fulfillment versions of people! Because comics are basically wish-fulfillment!"
And for decades, women (and non-sexist men, let's be fair) have responded with, "Except that they're not. The male characters are wish-fulfillment versions of men, with rippling muscles and powerful bodies that are all about the (predominantly male) artist drawing what they wish they looked like. Whereas the female characters are all big-breasted, wasp-waisted, bubble-butted and slender-to-the-point-of-emaciation bodies that are all about the (predominantly male) artist drawing what they want to have sex with. Men are idealized, women are sexualized."
And for decades, sexist male fans have responded with, "No, no, no, that's not true! For one thing, we all know that's what you women want to look like!" (This is why the term 'mansplaining' was invented, by the way.) "For another thing, women are attracted to big, hunky, muscular he-men like Conan! Men get male idealization figures that women leer at, and women get female idealization figures that men leer at! It's totally fair!"
And for decades, women and non-sexist men have responded with, "No, that's really not what women are attracted to. A lot of women prefer a guy who's slim and athletic rather than an overmuscled weightlifter. A male figure that's created as an object of female attraction, rather than an object of male idealization, would look very different than the male characters we see in comics now. It might even look closer to what men stereotype as the body type of gay men, even though that's a really stupid generalization as to what a 'typical' gay man looks like that we're not going to dignify by suggesting it's correct. It'd probably make men deeply uncomfortable to look at; but since they're the target audience and not women, and they wouldn't enjoy it, we get tons of beefcake instead."
And for decades, sexist male fans have responded with, "No, we're not uncomfortable with men being sexualized in comics! We're just fine with it! We see shirtless men with huge guns and ripped pecs fighting in nothing but a loincloth all the time, and we don't complain about being sexualized and exploited, so women don't have anything to complain about either! Actually, given the way that shirtless men with highly detailed musculature is the norm, we should be the ones complaining...but we're not, because we're manly manly men and men are just tougher about sexism than women!"
And then Kenneth Rocafort's designs for the new Lobo, based on writer Marguerite Bennett's character concept, were released.
(See here for the new Lobo design.)
And the response from a lot of male comics fans? "Ew, he's slim and athletic and not an overmuscled weightlifter! I don't see how I can possibly enjoy looking at this character! Why would they even make him look like this? He looks all gay now! It makes me deeply uncomfortable. They should change him back." Well-played, Rocafort and Bennett. Well freaking played.